10 Greatest Approaches to Boost Your eCommerce Website Right Now

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2.14 billion people will buy something online in 2021. The percentage of online shoppers will also climb to 60% this year from what it used to be in 2014.

Undoubtedly, eCommerce is an excellent way to sell your products. However, not all online stores get the same share of success.

Some sell millions of items in a year, while others can barely make it to thousand.

If you are cursing your luck for lack of sales, try the following approaches to boost your eCommerce site.

1. Offer Free Shipping

53% of shoppers will love to order online if free delivery is a part of the product. Therefore, the simplest way you can boost your website traffic and sales is to offer free shipping.

However, free shipping doesn’t mean you have to choose financial loss. You can include the cost in the product price and charge your customers.

Alternately, you can bundle your products to cover the shipping costs. A minimum threshold for free shipping can also save money.

2. Make Products Easy to Find

61% of American online consumers prefer stores that make finding products a breeze. As a result, you should deploy a search bar for all pages of your eCommerce website. Additionally, you can:

  • Provide auto-complete options
  • Let users search by filters (price, features, sizes, and so on)
  • Show related products wherever applicable

A chatbot can also engage users and reply to standard queries. You can even program your chatbot to recommend products and offer deals.

3. Make Checkout Easier

28% of customers abandon carts because the site asks them to sign up. Additionally, 21% of shoppers do the same when they face a complex or time-taking checkout process.

Therefore, make your checkout process simple. Ask for only vital information you need to fulfill the order. You can also save that information and ask the buyer to register after checking out.

In addition, try to make shopping as convenient as possible on your eCommerce website. The same approach also works for retail stores, as 83% of shoppers cite convenience to be a big factor.

4. Offer Discounts

Who doesn’t love a discount! In fact, 80% of buyers will consider shopping from a brand for the first time if there was a discount.

As a result, handing out discount coupons or just simply slashing your price can work wonders. However, you will have to promote your deals where your target customers exist. It can be social media if your buyers are millennials or LinkedIn if you deal in B2C.

However, keep in mind that discounts work for short-term boosts in sales.

5. Invest in Ads

More than 50% of consumers research online before making a big purchase. However, it is not enough just to create your website and expect customers to come. You will need to do a bit of advertising to generate some paid traffic.

Ads on search engines like Google can improve conversions. You can also aim for social medial platforms like Facebook and Twitter.

Best of all, you can even start with a small budget of $50.

6. Perform an SEO Audit

eCommerce is a highly competitive industry. You are competing against Amazon, eBay, Walmart, and a number of other players.

As a result, you have to spend some money to enable shoppers to discover your store. Start with an SEO audit to determine where you need to improve. Based on your findings, you can take the right step to increase your visibility.

A few strategies you can try are:

  • Optimize website content with keywords
  • Use keywords in product titles, tags, and descriptions
  • Improve loading speed of site and products

7. Publish Reviews

95% of shoppers read reviews before buying something online. Therefore, having zero reviews on your product pages can surely make your customers leave.

Aim to collect and publish at least a few reviews on your product pages. However, it can be a bit tricky to get reviews if no one buys your products.

Therefore, offer discounts and free shipping to land a few sales. You can also ask your peers to try out your products and leave reviews.

8. Make Your Store Mobile-Friendly

Mobile sales will make up 72.9% of global eCommerce this year. The trend will continue as smartphones become a daily part of our lives.

Therefore, your eCommerce website should work flawlessly on mobiles and offer an excellent user experience.

The first step to do that is to adopt a responsive web design. You should also consider the limitations of smartphone hardware and develop your site accordingly.

Additionally, go for mobile-first indexing.

9. Automate Abandon Cart Emails

People who abandon carts are interested in buying the product. However, things like complex checkout or paid shipping made them change their decisions.

You can reignite the urge to make the purchase by retargeting your customers. The easiest way is to write an email offering a discount or some incentive to buy your product. It is also very easy to automate the process using email marketing tools, including free ones.

The tool will send the email automatically to any person who abandons cart on your store.

10. Create a Sense of Urgency

The fear of losing out can boost sales of your eCommerce website. You can show how many products are left in stock to portray customers should hurry. You can also offer special prices and show a countdown of days or hours, like Amazon.

These techniques create a sense of urgency and increase sales in the short term. You can also run promotions for a limited time to create the same impact.

Final Thoughts

You will also need to get the basics right to ensure enough sales. That means building a professional website and a user-friendly UI. You can then invest in SEO and the approaches we discussed above to boost your site. In addition, you can contact Wizard to take your eCommerce store to the next level. We can help you with website development, SEO, digital marketing, and more. Get in touch with us right now to tell us your requirements.