The eCommerce industry generated sales of around $4.9 trillion globally in 2021. Additionally, the amount will increase by more than 50% in the coming few years.
No wonder eCommerce is a growing sector with an opportunity to earn millions. However, that also means uncountable businesses are already competing for space in a crowded market.
How do you attract more customers to your online store in such a situation?
Here are 10 proven ways that could help you increase footfall in your eCommerce website.
People search for products on search engines like Google before placing orders. As a result, search engines should be able to discover your website and scan its content easily.
Therefore, it is necessary to invest in Search Engine Optimization (SEO) to make your store search engine-friendly.
The process involves multiple steps that start with keyword research. You need to find the phrases or words people use to search for your products and incorporate them into your content.
Additionally, you have to invest in link building, using the right website schema, and more.
Consumers expect the best shopping experience from brands. Your products matter, but so do everything around them, like the design of your online store.
The fact is, people will click the close button if your eCommerce platform looks or feels unappealing.
Therefore, you should create a beautiful store that is a pleasure to browse. Additionally, you will have to consider many factors to attract customers, such as:
- User-friendliness of your store
- Ease of navigation
- The design of your user interface
So, it may be the time to redesign the store you built years back to stay relevant.
Some of you may have heard of affiliate marketing. It involves promoting the products of different brands to drive traffic to their eCommerce stores.
You get a commission when the traffic directed by you generates a sale.
Entrepreneurs can use affiliate programs to drive more traffic and customers. Other people will do the job of marketing, while you can get more customers by paying a small commission.
Platforms like Amazon have full-scale affiliate programs you can take inspiration from.
Getting popular on social media is a great way to boost customers. You should create a page for your store and invite people to join in.
Additionally, engage your followers by starting conversations and commenting on their posts. You can also encourage your followers to post content relevant to your brand or product.
Gradually, your followers will start turning into your customers. It is also a long-term strategy to attract more buyers.
Ads can be an excellent way to grow your customer base. Additionally, you can start with a few hundred dollars or even less to show your ads on social media or websites.
Most importantly, you can choose the people who can see your ads.
Let’s say you sell luxury cars. So, you can choose to show your ads only to people who earn a few million in a year.
Therefore, you can expect more conversions at affordable costs.
People will avoid your online store if they are concerned about security. For example, an established best practice is to stay away from websites that don’t use HTTPS.
As a result, you should focus on strengthening the security of your eCommerce store. The primary step is to support HTTPS and purchase TLS certificates.
Additionally, you can show seals of trust from your security partners to build more user confidence.
Moreover, invest in cyber security to protect your store, users, and data.
Brands today have to build value to attract customers. Therefore, you cannot generate sales just by releasing ads or posting about your products.
Instead, you have to help your to-be customers with relevant content and information.
The best way to do that is to start a blog around your products. So, if you sell sports cars, you can write a blog about the best tracks to drive a sports car and so on.
A social media influencer can be the right person to send more customers to your eCommerce store. You can partner with an influencer that matches your industry to create more appeal and drive more conversions.
For example, you can work with a popular gamer if you sell video games. They can influence their followers and fans to buy your game by highlighting its USP or gaming experience.
This strategy brings awesome returns as people trust influencers more than ads.
You can arrange a range of promotional programs to attract more customers to your online store. The list includes sweepstakes, competitions, challenges, and more.
Additionally, you can conduct a sale and offer discounts for a limited time. It can lead to a short-term boost in customers and growth in sales.
Moreover, you can nurture the leads collected from your promotions for future conversions. They can also be a part of upcoming marketing efforts like email marketing to grow your revenues.
People want to be able to check a product thoroughly before they place their orders. As a result, sellers add high-resolution product images to convince customers.
However, images are not the only way to bring in more buyers. You should try other visual elements like animations and videos to make your products stand out.
For example, you can add videos on how to use your products or top features. It also pays to show your product from many angles to build more confidence.
You will soon notice the difference in the traffic you receive.
Online stores are an excellent choice to get more customers. However, you can take additional steps to attract more people to your website. Start with the basics like investing in SEO and making a beautiful user interface. In addition, boost the security of your store and add more videos.
In addition, you can work with Wizard to market your store and attract more buyers. We have a team of expert marketers ready to start on your project right now.