Data-Driven Digital Marketing
Boost your exposure and conversions
Digital marketing is an ever-evolving field. As a result, you need someone who can take advantage of the latest trends to bring you maximum exposure.
Wizard has more than a decade of experience in creating human connections over the web. We can leverage social media and other popular channels to put your brand in the spotlight. Whether it’s SEO or email marketing, we have top experts to lead your campaign to success.
Social Media Marketing
Wizard is in the business of transforming the world of marketing through social media. We focus on activating the brand strategy across the social landscape, delivering valuable experiences for audiences. Additionally, we create the highest business impact on our clients businesses, guaranteed! We adopt a systematic framework for best results, rather than messing u[ the social media space with wrong timings, inappropriate content and unplanned methodology. We start with a sound competitor analysis followed by a roadmap of the strategy, budget, and projected ROIs.
Search Engine Optimization
Our expert SEO services include organic search, on-page SEO, link building, keyword research strategy and activity reporting. We will help you to determine the best strategy for all your SEO activities to increase traffic and profitability. Since SEO is an integral component of online marketing, our team is always up-to-date with the very latest trends on all major search engines such as Google, Bing, Yandex and Yahoo.
Search Engine Marketing
Being on the internet is essential in today’s world and a website is only the beginning. Bringing traffic consistently to it and converting visitors to customers is a completely different ballgame. We offer our clients a comprehensive result-oriented strategy to help your brand stay on top.
We ensure you create a presence not just in your customer’s mind but on the internet as well. Our strategically-developed SEM strategies bring you more visibility, whether it’s PPC or banner ads. Leverage the power of our search engine marketing and attract only the qualified leads.
Email marketing might not be as glamorous as social media, but it remains one of the most effective marketing tools in the online space. We understand the potential of email when it comes to penetration, reach, life-span, engagement, and ROI.
Leveraging automation, we send mails targeted at individuals based on their behavior. We do not believe in bulky lists being sent out multiple times. We leverage automation to deliver the best results, optimizing effort and costs for optimum outcomes.
Recent Case Studies
Shakers Daily wanted to establish itself as the leader in the market. The website needed more traffic and exposure to create brand awareness. The brand also wanted to leave a mark in their audiences’ minds and become a top name in the industry.
Wizard put its SEO experts to help Shakers Daily improve visibility. We undertook several campaigns and attended to both the on-site and off-site SEO best practices.
Our SEO process included:
- SEO audit of existing website
- Drafting of strategy to fix current issues
- Keyword and market trend research
- Content revamp with target keywords
- Optimizing images with alt tags
- Social media campaign on Facebook
- Proactive linkbuilding
Our SEO efforts pushed Shakers Daily up in search engines rankings by two pages. The website started getting more organic traffic that resulted in more conversions. In addition, social media campaigns generated more quality traffic and conversions. The end result was an increase in sales and revenues.
Pithe Ghor is a relatively new venture in the world of Bengali cuisine. Many competitors have already occupied the market and hold a strong command over search engine results. The specific challenges plaguing the brand were:
- Poor visibility
- Low traffic
- Website performance was below par
- Low conversions on the website
Wizard was called to help Pithe Ghor create a strong presence in the industry. Our team conducted a detailed audit of the website and discovered a few issues. One among them was images with big file sizes that hampered the website loading speed, and hence SEO scores. Wizard compressed the images and added a CDN to make the website load quicker. The result was felt almost immediately, as conversions on the website started to increase. Gradually, Pithe Ghor was able to generate quality traffic and create brand awareness. Several of our steps helped the brand gain exposure, including:
- Updating existing content with relevant keywords
- Fixing 404 error pages
- Fixing redirect chains
- Optimizing website page tags for higher relevancy
- Using associated keywords with any anchor text
- Starting blogs to generate organic traffic and grow followers
Fete wasn’t able to attract the right traffic even after thorough keyword research and implementation. The portal wasn’t receiving many orders that showed a sign of low traffic. In addition, Fete wanted to create a name for itself in the world of endless brands selling chocolates.
Wizard took a different approach to Fete and decided to do the following:
- Use medium-tail keywords
- Run social media ads
- Invest in search engine marketing via Google Ads
Our team wanted to focus on medium-tail keywords as short and long-tail keywords are highly competitive. We decided to use medium-tail keywords of three or four words with low competition but high search volumes (1K – 10K). We ran ads on Facebook using our target medium-tail keywords. Our team took the same approach for Google Ads and invested in:
- Text ads appearing on Google SERPs
- Image ads on Google network websites
The two campaigns brought results beyond our expectations. Fete was able to boost its traffic by 45% over the course of the week when the campaign was running. The conversions on the order page also shot up by 25%. Additionally, we started guest posting on different websites to generate more organic traffic. The effect of our efforts also showed a positive impact on the bottom line of the business.