5 Great Tips to Reduce Bounce Rate of Your Ecommerce Store

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A high bounce rate can take a toll on your eCommerce store’s revenues. Someone clicking the close button of their browser means no sales. Additionally, you lose out on your ranking as Google views high bounce rates as a negative factor.

eCommerce stores have a well-tolerated bounce rate. Many people may spend time looking at a product page but leave without visiting any other pages. This action will also add to your bounce rate even if the customer spent time viewing your product.

Your goal should be to reduce the barriers in the way of purchasing. If you succeed, your bounce rate will take a downturn automatically.

Here are the steps you can take to reduce your eCommerce bounce rate.

1. Improve User Experience

Every website needs to provide a good user experience to woo customers. Many factors add together to make browsing or shopping on your website a pleasure. You have to get many things right to ensure your eCommerce store is a delight to shop at.

For example, loading speed is a very important factor that both website visitors and Google considers essential. Your bounce rate can go up by 32% if your online store takes more than 1-second to load.

A website audit will help you find out how your website scores on user experience. Many SEO agencies offer website audits and provide you a handy report.

Some of the common areas to focus on would be:

  • Improve online store and product loading speed
  • Make your store easily navigable
  • Use ample white space to minimize distractions
  • A pleasing visual design
  • A seamless UX

Usability.gov has a good guide on the basics of building a great user experience. You need to understand your users and what they are looking for. Additionally, your store should be:

Useful: Original content that answers user queries. For eCommerce, it can mean good product descriptions, proper categories, and so on.

Usable: Your online store should be easy to use.

Desirable: Your store should have branding elements like your logo, tagline, and visual design to appeal to visitors emotionally.

Findable: Your products and content should be easy to find and navigate.

Accessible: People with disabilities should be able to access your content.

Credible: Visitors must trust and believe what you say.

2. Create a Great Product Page

Many people will directly land on your product pages from search engines or social media ads. As a result, your product pages should be optimized to engage and nurture your leads. One way of doing that is building a descriptive product page.

Here’s what to start with:

Product Title and Description

Invest in writing good copy to encourage your online store visitors to hit the Buy button. Your product title should disclose a bit about the product and, of course, your product name. You can take cues from Amazon product titles that go something like:

Sony M-35 Noise Cancellation Ear Buds with Added Bass

Dr. Physio Hand Massager with 6-Modes Vibration and Heating

The titles of the products will invite your visitors to read more. You can then work on the rest of the product page to keep them engaged and tell more about your offering.

Write a good product description highlighting your Product USPs. Hire a copywriter if you aren’t good with words. You can also see how your competitors write their product descriptions to get some clues.

Add Images and Videos

We take a bit of time to inspect a product while buying from a brick-and-mortar shop. Online customers like to do the same with images and videos. You should click pictures of your product covering all angles in good light.

Videos like walkthroughs of features can go a long way to reduce bounce rate and boost conversions. You may even be able to win a competitive edge as not many businesses know the value of visual appeal.

You will find only one or two product images on most product pages across the internet. However, by adding a few more, you can engage your visitors and encourage them to purchase.

Allow Reviews

Many sellers hide reviews on their product pages, fearing negative feedback. However, that is a big mistake!

Even a single customer review can boost conversions by 10%. If you have 100 reviews, your conversions shoot up to 37%. Add 100 more reviews, and your conversions can reach 44%.

Additionally, negative reviews are also powerful tools. Sellers who reply to negative reviews had 1/3rd of their customers remove the review or replace it positively. Moreover, 1/5th of those customers turned into loyal customers!

3. Reduce Purchase Barriers

Many elements on your website or your selling practices may be increasing your bounce rates. Here’s how you can help your visitors make the purchasing decision.

Clear Pricing

22% of US shoppers abandon carts due to undisclosed shipping costs, according to Invesp. As a result, tricking your customers with deceitful discounts or holding back shipping prices will only increase your bounce rate.

Always be transparent and show clear product and shipping costs.

Easy Purchases

Complicated checkout processes make 11% of shoppers leave and contribute to high bounce rates, says Invesp. Forcing your customers to register can make 14% of them quit shopping.

So:

  • Allow purchases without registering
  • Offer a variety of payment methods
  • Make buying as simple as possible
  • Make the Buy Now button stand out visually

Provide More Choices

41% of shoppers are not yet ready to buy and leave your product page, as per Invesp. As a result, you need more ways to stop your visitors from leaving.

One way could be to display similar products on all product pages. Look at Amazon product pages to see how they have a cool slider to browse similar items on a product page.

You can also go creative and try other methods.

Offer Price Comparisons

You can display a price or feature comparison of similar products to help shoppers make up their minds. It can also be a way to stand apart from the competition and help customers choose you over others.

4. Nurture Visitors the Right Way

Your online store visitors may need a bit of pampering and a friendly nudge to buy your products. One great way to do this is to provide a personalized experience. Today, it’s not difficult to know about your visitors. You may even know their names and housing location.

As a result, it becomes easier to provide personalized service. From website copy to customer service, you can try to personalize your approach to reduce bounce rates. For example, your website can show a specific copy to customers from a specific state. You can personalize your copy to target each state with different messages or offers.

Another way is using a chatbot that can converse just like a human through text chat. It can address your visitors, answer their questions, and even recommend products. You can create a chatbot at very affordable costs and write your own script.

Plus, a chatbot can even reduce the barriers to purchase. It can also provide customer service and help you become a favorite of your customers.

Additionally, work on your CTAs. Your online store should be scattered with effective CTAs that encourage visitors to become paying customers. You can test various CTAs and track conversions to find the ones that work best.

5. Offer More Perks

92% of American shoppers use discount coupons to buy things. Discounts and other incentives can work very well to bring down your bounce rate. You can conduct sales, give weekend discounts, or offer cashback by tying up with different third-party services.

Another way to make customers buy is to offer free or discounted shipping. However, customers are even ready to pay more for same-day shipping. Amazon Prime’s huge customer base shows people are ready to pay for value.

You can offer several such perks on your eCommerce store to boost conversions. A good strategy is to wait to see if the customer makes the purchase or needs more encouragement. You can offer discounts or free shipping as popups right when your visitor is about to leave.

Known as exit-intent popups, they can increase your conversions by 20%.

You don’t always have to offer discounts or free shipping to keep your shoppers from leaving. The popups can also show recommended products or new arrivals that might interest the shopper.

Or, you can leave contact information to get in touch. You can then take up the lead and personally try to convert. Else, you can also ask your visitors to join your email list using exit-intent popups. You can target them with different offers or nurture more for a conversion.

Final Thoughts

You can effectively cut down bounce rate with a user-friendly UI and excellent UX. Additionally, refine every element on your online store to achieve one thing – make buying easy. A professional website made with the right expertise can help improve user experience. Our experts at Wizard Communication also have other tricks under their belts to improve bounce rates. Give us a call to know more.