Schema Markup – SEO Best Practices for the Year

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Schema markup is an excellent way to boost your website traffic. It allows search engines to comprehend your content better and serve relevant information in an attractive manner to searchers.

Additionally, you can use several tools to implement schema microdata to your website pages. Moreover, you can highlight different types of content to stand out from the crowd.

Best of all, proper use of schema goes a long way toward building brand awareness. People also take you as a valuable information source that boosts your domain scores.

Today, we have a few SEO best practices to leverage schema for the best outcomes. We will start with one of the most important ones that many aren’t aware of.

Study the Requirements of Search Engines

Google is the most popular search engine on the planet. However, other search engines are used in different regions of the world, like Bing or Yahoo.

In addition, there are several regional search engines for every country. So, Google might not always have your target audience based on the market you choose.

Each search engine may have different requirements for implementing schema markup. For example, some microdata mentioned in the Schema.org vocabulary doesn’t work on the Google search engine.

Additionally, Google has its own general structured data guidelines webmasters should follow.

Therefore, read the schema markup guidelines of the search engine you are targeting thoroughly. Then make the changes to your website for the best results.

Take the Help of Technology

You may need a bit of coding knowledge to implement schema markup on your website. Additionally, you need to be mindful of all the relevant tags that you must include in your HTML.

The task can become challenging, especially if you lack technical knowledge.

In such cases, you may rely on technology to help you out. There are tools dedicated to incorporating schema microdata into your website that even beginners can use.

For example, Google has the Structured Data Markup Helper to let you use schema on your website.

In addition, you can find several WordPress plugins that allow you to incorporate schema data, such as:

  • Yoast SEO
  • Schema & Structured Data for WP & AMP
  • Rank Math SEO

You can save your effort and create accurate SERP snippets with these tools easily.

Make Snippet Data Visible

The goal of schema markup is to deliver more relevant and rich search results to users. For example, you can use the product schema to show product names, prices, ratings, and more.

Users find the additional information helpful and are more likely to click on your link.

However, there is one thing you must ensure. All the information you feed to the schema must be clearly visible on your website.

Therefore, your product page must show the product name, price, ratings, and all the schema tags you decide to add.

Additionally, refrain from adding tags for the information you don’t have on your website.

Don’t Try to Fool Search Engines

As noted earlier, the goal of schema is to enable search engines to provide rich search results.

However, some people may try black hat SEO techniques to fool search engines into showing snippets from their clients’ sites.

For example, you may link your schema to fake reviews or ratings. Or, you may try to mislead users using fake information or content.

Your website may be visible for a short while but will be taken down when the search engines discover your scam.

Moreover, your content or website may even be marked as spam. As a result, you will lose traffic, and your reputation will start to climb down.

Therefore, always use accurate information and be honest with search engines.

Always Test Your Schema Markup

It is not uncommon to make mistakes while implementing schema on your website pages. You may make an error even if you use digital tools to incorporate microdata or tags.

In such cases, search engines will not be able to show the rich snippets. Worst of all, your website may even disappear from the search results due to a technical error.

Therefore, always test your schema markup before you make it live.

Fortunately, there are some tools to help you test your schema implementation. You can rely on the Schema Validator at Schema.org to test your HTML code.

If you are targeting Google, you may reduce your chances of errors by starting with the Rich Results Test. It allows you to find out the rich snippets Google may display based on your structured data.

Additionally, you may preview those rich snippets to find out how they appear on Google SERPs.

Focus on Your Content

Schema markup is primarily a way to display your content attractively to searchers. It can only bring results and more clicks if your microdata is backed by powerful content.

Therefore, you should make an effort to create relevant and quality content for the searchers. Additionally, you should try to provide as much information as you can about the topic you’re covering.

Most importantly, your content must be original and provide value.

Moreover, search engines may have individual guidelines on content. For example, Google recommends abiding by its webmaster’s quality guidelines.

In addition, there might be other requirements, such as:

  • Keep your information up to date
  • Don’t promote illegal activities or products
  • Don’t impersonate any individual or organization

Additionally, add videos and images for applicable categories such as recipes or reviews. It will help you boost your traffic and serve useful information in an appealing way.

Final Thoughts

Schema markup is a great way to make your way into search results. You should test your structured data for the tags you can use and choose the relevant ones.

Additionally, make all schema data visible and refrain from using fake or misleading information. Also, create original and relevant content so that the searchers derive value from your pages.

If you need a helping hand, our SEO experts at Wizard are ready to take on your project. We can help you incorporate the right tags following all guidelines for showing up on SERPs.

Get in touch with us to know more.